Olfactive Territory is IFF’s way to categorize fragrances into 10 “groups”:
AIR airy, ozone, marine, transparent, fresh, lift, crystalline, open
CONTRASTED a strong contrast, an opposition, a double facet, the shock of two opposing harmonies
INTIMATE soft, skin, powdery, sometimes diffusive but wraps the skin, musky, comfort, envelops, cocoons the skin, intimate sensuality, introverted
EXHILARATING happy, joyful, open, happy energy, colorful, vibrant, bright, exuberance, diffusive
HIGH - TECH metallic, urban, cold, pure, fusion, almost synthetic, glacial, aggressive, aldehydic
NATURE tangible references of natural elements – green notes, citrus, single notes – the simple things of nature: outdoor, freshness
OPULENT extreme sensuality, voluminous, exuberant, powerful, diffusive, voluptuous, heavy, over-the-top
MYSTICAL sacred, ritual, temple, lifts the soul, serenity, precious woods, incense, simple, sombre
PRIMITIVE authentic, simple, noble materi- als, basic structure, direct, dense, earth
TASTY yummy, sweet, almond, addictive, sweets, caramel, cotton candy, cakes, childhood memories
Identified by IFF through extensive consumer research, these 10 groups cover the variety of emotions or sensations that can be powerfully evoked by a fragrance.
Olfactive Territories are included in our Compendium because we believe it can help you develop fragrances that consumers will truly love. Choosing ingredients based on emotional positioning may help connect your product closely with the deepest level of consumer experience.
IFF is committed to helping perfumers bring the circle of emotions to life.